Digital Marketing Executive

Job Description

AGS Leads is searching for a passionate and proactive Digital Marketing Executive to join our performance marketing team in Islamabad. We specialize in B2B lead generation, inbound sales funnels, and paid advertising for international technology clients across North America and Europe. ### Key Responsibilities - Plan and manage paid advertising campaigns across LinkedIn Ads, Google Search & Display Network, and Meta Ads Manager. - Build high-converting landing pages, lead capture forms, and email drip sequences using HubSpot, Mailchimp, and WordPress. - Conduct keyword research, competitive intelligence, and audience segmentation to target high-intent B2B decision-makers. - Monitor daily ad spend, cost per acquisition (CPA), conversion rates, and ROI metrics across all live campaigns. - Prepare weekly performance dashboards and actionable optimization insights for client account managers. ### Qualifications - Bachelor's degree in Marketing, Media Sciences, IT, or Business Administration. - 1 to 3 years of hands-on digital marketing and paid acquisition experience in an agency or B2B SaaS environment. - Demonstrated expertise in LinkedIn Campaign Manager, Google Ads, Google Analytics (GA4), and Tag Manager. - Strong creative copywriting skills and ability to design basic ad creatives on Canva or Figma. ### Salary & Perks - Monthly Salary: PKR 60,000 - PKR 100,000 + Lucrative quarterly performance incentives. - Modern co-working office environment in Islamabad with flexible work culture. - Professional development budget for Google/Meta/HubSpot certifications.